CASE STUDY

UnifyApps & Ignition Growth

2021
UnifyApps is an enterprise AI platform that enables large organisations to unify, automate, and orchestrate workflows across fragmented applications and systems. It helps enterprises eliminate operational silos, improve efficiency, and deploy AI-driven automation securely at scale across complex technology environments.
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Scope
US Build
Key Roles

1x SVP of Sales (retained)

Multiple Strategic AEs

Problem

UnifyApps was rebuilding its US GTM team after previous hiring attempts had failed to deliver the desired impact. They needed hands-on startup talent capable of rebooting the commercial engine and driving immediate traction.

A critical hire was an SVP of Sales to lead and build out the New York office. The profile required was highly specific: a proven startup leader who had scaled revenue from $5M to $50M ARR and could attract strong talent beneath them.

In parallel, they needed Strategic Enterprise AEs with deep startup experience and a track record of closing multi-six-figure enterprise deals. Timing was critical, as the team needed to be in place ahead of their Series B announcement.

Solution

We executed a targeted executive search for the SVP of Sales, delivering a shortlist of five qualified SVP-level candidates within 48 hours. From first introduction to signed offer, the process completed in just 11 days.

Alongside the leadership hire, we secured multiple Strategic Enterprise AEs with an average time-to-fill of 22 days. Each hire was assessed for startup pedigree, enterprise deal experience, and ability to operate in a high-growth environment.

We worked to strict timelines to ensure key commercial hires were in seat before the official Series B announcement, positioning UnifyApps for a strong next phase of expansion.

Results

11 Days

SVP of Sales hired

48 hours

5 SVP-level candidates shortlisted

22 Days

Average time-to-fill for Enterprise AE hires

Series B Ready

Commercial leadership team built ahead of funding round

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